University Avenue Elementary School
I've designed this for a school that has a focus on aerospace. Many schools use generic objects as logos (crayons, books, apples, globes), especially elementary schools. I hate that. Kids hate that too. They can tell you're trying too hard and it's as if you're talking down to them and keep school boring.
This breaks free from those themes and shows that school can be fun and exciting, while still being educational. It allows students to break away from that "school is boring, I hate school" mentality because it's not presented as most are.
Below are shots of the identity style guide. The first photo below shows logo restrictions; the headline is cut off in the photo.